Seventh and largest response so far – from Europe, the Middle East, Africa, India and the whole of Asia!
With entries up nearly 40%, the shortlisting of the 7th annual Loyalty Magazine Awards has taken longer than usual.
But the waiting is over and the very best of a highly impressive list have been chosen to go through to the next stage.
Even at this shortlisting stage, the judges said they were challenged to find weak entries and one judge admitted it was probably the toughest work he had ever done. This is testament to the incredibly high standard of entries and the calibre of work currently happening in the loyalty industry.
Next stage
The next round of judging will be undertaken online, when the shortlisted entries will be carefully analysed by our highly skilled and experienced judges, chosen from across the world for their knowledge of customer loyalty. This process will culminate in a full day of debate and discussion when the panel come together to vote on the ultimate winners.
Diary dates
Don’t forget to put the date in your diary for the hugely popular Gala Awards evening on June 19th at the Pavilion, Tower of London.
Then join us again on June 20th – this time actually inside The Tower of London – for the much-anticipated Loyalty Surgery, your chance to take part in problem solving, debate, discussion and analysis of the big questions in loyalty today. As well as an exciting list of speakers with case studies on what makes a loyalty initiative great, there will be panels, workshops and networking opportunities. Don’t miss this totally unique loyalty conference.
The Loyalty Magazine Awards are sponsored by: Currency Alliance – prime sponsor, Tranxactor – diamond sponsor, For Good Causes, Givex and The Collinson Group – category sponsor
For more information and to book tables, contact maxine@theloyaltymagazineawards.com Tel: +44 (0)1572 820088
30 under 40
NB: There is still time to nominate yourself or a colleague for the 30 under 40 list of impressive Loyalty practitioners. Don’t delay – enter straight away. Details of the full list will be published in the Winners Edition of Loyalty Magazine.
Loyalty Magazine
The full shortlist is published in The Finalists edition of Loyalty Magazine
Contact subscriptions@cm-media.net to ensure you receive a printed copy
THE LOYALTY MAGAZINE AWARDS 2018 FINALISTS
Category: Loyalty Without a Name
Beauty Rewards – INGLOT with QIVOS
Digital Transformation: Retail Mode – Turkcell
Ochevygoda Rewarding Platform: ATM to POS Project – UKRSIB Bank
“Ghost loyalty” programme – UnipolSai Assicurazioni
Spotlight: Using data to deliver the most enhanced customer experience, ever – Virgin Trains East Coast
Vodafone Happy: The engagement programme for Vodafone Italian customers – Vodafone / Seri Jakala
Smart Loyalty Programmes Wallet & Promotions – Yudonpay
Category: Best Use of Gamification to Enhance Loyalty
Chocomel Letter Game – FrieslandCampina / Magneds
Eurosparen Brand Bingo – FrieslandCampina / Magneds
Ambassadors platform – Kaya
The Lidl Birthday Game – Lidl
Gamified loyalty programme – TheCHIVE / LoyaltyLion
Grillspil: All weather is BBQ weather – Netto / TCC Global
Thank You programme – Orange Belgium / Evolving Systems
Samsung Academy E-learning & Engagement Platform – Samsung Electronics Benelux / Touch Incentive Marketing
Virgin Red – Virgin / Mando Connect
Category: Best Customer Experience
Points of Happiness: The end of the queue? – Accessorize Greece / QIVOS
Delivering a first-class global experience for ANA Mileage Club members – ANA (All Nippon Airways) / Points / Collinson Group
MAX Engagement Programme – FWD / ICLP
Travel loyalty platform – Inspire / Mastercard
VIP Black Card – LEGO
Leveraging Customer Stories to Deliver Sustainable Value Globally – Marks & Spencer / InMoment
#CustomerObsession – Sage Software
Inform Me – Turkcell
The most tailored journey ever created. Ever – Virgin Trains East Coast
Vodafone Happy: The engagement programme for Vodafone Italian customers – Vodafone / Seri Jakala
Category: Best Use of Technology
Columbus Rewards – Columbus Coffee / Tranxactor
Ye-Kazan (Eat&Win) – Domino’s Pizza / Ketchup
Yoghurt Barn digital stamp card – FrieslandCampina / Magneds
Bringing real-time analytics to the store – IKEA / QIVOS
#CustomerObsession – Sage Software
This time it’s ultra-personalised! – Aimia
ShopToys365 – Toy Association / Balluun
Secure digital signing with biometric signature – Turkcell
Smart Loyalty Programmes Wallet & Promotions – Yudonpay
Category: Best Use of CRM
Absa Rewards – Absa
Ye-Kazan (Eat&Win) – Domino’s Pizza / Ketchup
Influencing Member Behaviour through Big Data – Emirates Airline
Creating a unified customer experience – FF Group / QIVOS
Heathrow Rewards – Heathrow Airport
Mobile invention pushes boundaries on personalisation – Hopi
VIP Club: more segmented, more personalised, more loyalty – Pets at Home
This time it’s ultra-personalised! – Aimia
ShopToys365 – Toy Association / Balluun
Volvo Car Prime – Volvo Car Turkey / Ketchup
Category: Best Use of Customer Analytics / Data
Security Rewards You – Chubb European Group / Advice Group
Influencing Member Behaviour Through Data Driven Insights – Emirates Airline
Eurosparen: Recommender Cashback campaign – FrieslandCampina / Magneds
Machine Learning on Increasing Customer Loyalty for IKEA – IKEA / QIVOS
Growing customer engagement using analytics – Kaya
Customer Analytics Driven Customised Campaign Engine – Opet
A Little Glass Goes a Long Way – PepsiCo / i2C
VIP Club – Pets at Home
Next Best Action Platform – Turkcell
WRewards Foods Personalisation Journey – Woolworths South Africa
Category: Best Loyalty Industry Innovation
The Caffè Nero payments and loyalty app – Caffè Nero / Yoyo
Learning and loving through Loyalty – Craveable Brands / Tranxactor
Collect the Magic! Harry Potter Wizzis – Esselunga / Eu.promotions
Colleague Ambassador internal loyalty programme – Enel Italia / Gruppo Roncaglia
Smiles – Etisalat
Tesori del Gusto – Parmareggio / Casa Modena / Advice Group
Digital Playback: VIP data creates a multi-channel channel SCV – Pets at Home
The spend anywhere gift card – Their Perfect Gift / Mastercard
ShopToys365 – Toy Association / Balluun
Thank You Cashback – Vodafone Greece
Category: Best Use of Communications including Social Media
The Emoji hype conquers Switzerland – Coop Switzerland / Boost Group
3D rubber figures: The World of Rubbiz – Carrefour Romania / Seri Jakala
Eurosparen platform – FrieslandCampina / Magneds
Lovely Monster campaign – Maxima Latvija / Seri Jakala
New Zealand grows children’s grocery loyalty to a whole new level – New World / UNGA
Mein Kleiner Biogarten – real / Boost Group
Targeted digital media drives incremental value from Christmas redemptions – Sainsbury’s / Nectar
Samsung Academy E-learning & Engagement Platform – Samsung Electronics Benelux / Touch Incentive Marketing
Thank You Cashback – Vodafone Greece
Volvo Car Prime – Volvo Car Turkey / Ketchup
Category: Best Loyalty Programme Marketing Campaign of the Year
Absa Rewards – Absa
Help To Hear – Cable & Wireless Seychelles (CWS)
Turkey’s mobile invention Hopi pushes boundaries on personalisation – Hopi
Yellow Rewards Programme: Do what you always did and win like never before! – Piraeus Bank
A loyalty programme that rewards them all! – Johnson & Johnson / QIVOS
The Caffè Nero payments and loyalty app – Caffè Nero / Yoyo
Vodafone Happy: The engagement programme for Vodafone Italian customers – Vodafone / Seri Jakala
Vodafone Greece loyalty programme – Vodafone Greece
Category: Best Loyalty Programme of the Year – Financial Services
Absa Rewards – Absa
Security Rewards You – Chubb European Group / Advice Group
Holiday Pay Savings Campaign 2017: Leisure Benefit card – ING / Touch Incentive Marketing
Travel loyalty platform – Inspire / Mastercard
MotorV8 REWARDS – MotoNovo Finance / Performance Bonus
Yellow Rewards Programme: Do what you always did and win like never before! – Piraeus Bank
Financell – Turkcell
Ochevygoda Rewarding Platform: ATM to POS Project – UKRSIB Bank
“Ghost loyalty” programme – UnipolSai Assicurazioni
Category: Best Loyalty Programme of the Year – Food Retail
The Caffè Nero payments and loyalty app – Caffè Nero / Yoyo
The Emoji hype conquers Switzerland – Coop Switzerland / Boost Group
Delivers Loyalty Online & In-store – Craveable Brands / Tranxactor
Ye-Kazan (Eat&Win) – Domino’s Pizza / Ketchup Loyalty
Collect the Magic! Harry Potter Wizzis – Esselunga / Eu.promotions
Eurosparen platform – FrieslandCampina / Magneds
Driving Loyal Customer Engagement Through Helping Children in Need – Maxima
New Zealand grows children’s grocery loyalty to a whole new level – New World / UNGA
Tesori del Gusto – Parmareggio / Casa Modena / Advice Group
Category: Best Loyalty Programme of the Year – Non-Food Retail
Sportpas – Decathlon Netherlands / TLC Marketing
FF Group Exclusive … a truly exclusive programme – FF Group / QIVOS
Hackett 65B programme bringing the ‘black book’ experience to life – Hackett / Collinson ICLP
Smiles loyalty programme – Kaya
VIP Club: more segmented, more personalised, more loyalty – Pets at Home
Sky VIP – Sky
N.dulge – Space NK / Givex
Category: Best Loyalty Programme of the Year – Travel
Celebrity Rewards – Celebrity Cruises / Motivforce
Heathrow Rewards – Heathrow Airport
Hilton Honors unveils more of what matters most – Hilton
Travel loyalty platform – Inspire / Mastercard
Wyndham Rewards – Wyndham Hotel Group
Category: Best Use of Mobile Within a Loyalty Strategy
Help To Hear – Cable & Wireless Seychelles (CWS)
The Caffè Nero payments and loyalty app – Caffè Nero / Yoyo
Ye-Kazan (Eat&Win) – Domino’s Pizza / Ketchup Loyalty
Smiles – Etisalat
Thank You programme – Orange Belgium / Evolving Systems
4.5G Anniversary Campaign – Turkcell
Curio – Turkcell
Vodafone Greece Loyalty programme – Vodafone Greece
Volvo Car Prime – Volvo Car Turkey / Ketchup
Smart Loyalty Programmes Wallet & Promotions – Yudonpay
Category: Best New Loyalty Launch of the Year
The Caffè Nero payments and loyalty app – Caffè Nero / Yoyo
Club Eurostar: For more rewarding travel – Eurostar International
grma programme – Gaelic Athletics Association / TLC Marketing
GEMS Rewards: For an education that’s even more rewarding! – GEMS Education
Magnuson Rewards – Magnuson Worldwide
Yellow Rewards Programme: Do what you always did and win like never before! – Piraeus Bank
Sky VIP – Sky
Thank You Cashback – Vodafone Greece
Category: Best Omnichannel Initiative of the Year
Bonus Club, a classic loyalty programme driving competitive advantage – Bonmarché
Fill your basket in CarrefourSA and your tank in Opet! – CarrefourSA / Opet
Delivers Loyalty Online & In-store – Craveable Brands / Tranxactor
Creating a unified customer experience through a new CRM model – FF Group / QIVOS
Mein Kleiner Biogarten – real / Boost Group
Category: Best Coupon/Voucher Based Loyalty Programme
Sportpas – Decathlon Netherlands / TLC Marketing
Smiles – Etisalat
Yoghurt Barn digital stamp card – FrieslandCampina / Magneds
Holiday Pay Savings Campaign 2017 – Leisure Benefit card – ING / Touch Incentive Marketing
In Offerta – tailored offers for banking customers – Intesa Sanpaolo / Seri Jakala
Quality gifts improve image, shopping frequency, footfall and loyalty – Lidl Denmark
Inci Akü campaign – Opet
This time it’s ultra-personalised! – Aimia
A world of everyday savings in your hand – The Entertainer
Vodafone Greece loyalty programme – Vodafone Greece
Category: Best B2B Loyalty Programme
Celebrity Rewards – Celebrity Cruises / Motivforce
ProPoints: A B2B Coalition Loyalty Programme – DESTIL / Touch Incentive Marketing
Know Your IBM – IBM / Motivforce
Installer Connect – Ideal Boilers
LEAP programme – Lenovo / Motivforce
The Star Rewards Program – Mercedes-Benz / CILOYALTY
MotorV8 REWARDS – MotoNovo Finance / Performance Bonus
Showroom Rewards – The Bathroom Showroom / Stream
A world of everyday savings in your hand – The ENTERTAINER
Category: Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty
Help To Hear – Cable & Wireless Seychelles (CWS)
Campina Open Farm Days – FrieslandCampina / Magneds
#BeASuperhero – Carrefour Italia / Seri Jakala
Scrittori di Classe storie a fumetti – Conad / TCC Global
Driving Loyal Customer Engagement Through Helping Children in Need – Maxima
Investing in what matters most: customers and the community – MySchool MyVillage MyPlanet
New Zealand grows children’s grocery loyalty to a whole new level – New World / UNGA
Points for People – Tata Trusts / Strategic Caravan
Category: Best Short Term Loyalty Initiative
Help To Hear – Cable & Wireless Seychelles (CWS)
#BeASuperhero – Carrefour Italia / Seri Jakala
BCM Coccole di casa, the Conad collection – Conad / Seri Jakala
The Emoji hype conquers Switzerland – Coop Switzerland / Boost Group
Hug your favourite heroes – Kaufland Poland / Seri Jakala
VIP Black Card – LEGO
Little Dreamwork Heroes find home in Russia – Magnit Russia / Seri Jakala
Grillspil: All weather is BBQ weather – Netto / TCC Global
New Zealand grows children’s grocery loyalty to a whole new level – New World / UNGA
Mein Kleiner Biogarten – real / Boost Group
The spend anywhere gift card – Their Perfect Gift / Mastercard
Vodafone Happy: The engagement programme for Vodafone Italian customers – Vodafone / Seri Jakala
Category: Best Long Term Loyalty Programme
Bonus Club, a classic loyalty programme driving competitive advantage – Bonmarché
Heathrow Rewards – Heathrow Airport
Know Your IBM – IBM / Motivforce
Installer Connect – Ideal Boilers
Travel loyalty platform – Inspire / Mastercard
For a loyalty programme that counts seven years, success is undeniable – Marks & Spencer / QIVOS
Investing in what matters most reaps long term benefits – MySchool MyVillage MyPlanet
VIP Club: more segmented, more personalised, more loyalty – Pets at Home
N.dulge – Space NK / Givex
Wyndham Rewards – Wyndham Hotel Group
ENDS
Editorial queries:
Contact Annich McIntosh, amcintosh@cm-media.net
Tel: +44 (0)1572 820088
For information about Sponsorship of The Loyalty Magazine Awards & The Loyalty Surgery, contact Maxine Wernick Maxine@theloyaltymagazineawards.com
Tel: +44 (0)1572 820088
