The 30 under 40 list of Loyalty Royalty is a celebration of the incredible talent emerging and flourishing in our industry. These people are the lifeblood of the loyalty business and truly deserve the title of Loyalty Royalty. The 30 Under 40 list has been running for over five years, and each time we look at the entries we are blown away by the calibre of their achievements. Here are the people at the cutting edge of loyalty developments. The movers, shakers and doers. We applaud them.