Nayax CoinBridge signs three year partnership with the International Loyalty Awards
Nayax CoinBridge has reconfirmed its support for the loyalty industry with a three year sponsorship deal as Prime Sponsor of the International Loyalty Awards.
Changing the Loyalty Paradigm
The popularity of loyalty programs is fueled by the idea that a customer will get something they value in return for their engagement with the brand. Redemption must therefore be relevant, straightforward, and accessible. Yet, consider the following: an estimated 85 percent of loyalty points are left unredeemed.