Breaking out of Closed-Loop Loyalty

Breaking out of Closed-Loop Loyalty

Why Open-Loop Programs are the Future of Customer Retention In recent years, industries across the board, from retail to travel to banking, have jumped on the loyalty program bandwagon, keen to incentivize customers, increase engagement and foster brand-to-customer relations. Given that recent studies have shown that 57% of consumers spend more on brands to which…

Turning points into currency
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Turning points into currency

It has for a long time been a frustration in loyalty, that it is difficult and expensive to link with financial systems. Integration with any payment infrastructure can cost millions and take years to achieve. That is until now This year’s prime sponsor for the International Loyalty Awards, a leader in the unattended payments industry,…