Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories
Heineken Heineken Biertegoeds (Beer Credits): the bridge from retail to bar Winner of: Best Loyalty Industry Innovation, Best Use of Mobile Within a Loyalty Strategy (including Mobile Wallets), Best Omnichannel Loyalty Initiative, Best Loyalty Initiative of the Year: Western Europe Why we won: Heineken has shown how a company can pull together two distribution channels…