Customer-facing companies proving fast adopters of connecting technologies
Last year the judges said the entries for Loyalty Magazine Awards were “staggeringly good”. This year they are blown away by the extent to which commercial businesses in all sectors are using emerging technologies such as #AugmentedReality, #ArtificialIntelligence and #PersonalAssistants to bring about a Digital Transformation.
“We are experiencing tomorrow’s technology today” as one judge has already commented.
There is no doubt that these are exciting times and what is particularly obvious from the Loyalty Magazine Awards shortlist is that customer facing organisations are rising to the challenge, adopting the latest analytics and communication technology and connecting in the way their customers like best. Especially, this is via mobile devices and using social media.
“We hope you enjoy browsing the list of finalists,” said Annich McIntosh, CEO of The Loyalty Magazine Awards and editor of Loyalty Magazine. “Each one has fought stiff competition to be selected. We are very conscious that this shortlist is a significant and important insight into the way companies are responding to a consumer-led revolution.”
Do join us on June 20th at the special gala dinner and awards ceremony at the Pavilion, Tower of London, and be one of the first to learn which entries will be chosen as the winners and the very best examples of excellence, innovation and creativity in loyalty.
What better place to go to gain an idea of what it takes to achieve excellence than the Loyalty Magazine Awards gala evening at the very special Pavilion at the Tower of London, on June 20th?
Early booking is advised to avoid disappointment. Click on the ‘book your table’ box.
More information: info@theloyaltymagazineawards.com
THE LOYALTY MAGAZINE AWARDS 2017 FINALISTS
Best Use of Gamification to Enhance Loyalty
Private label Ecology products – Dansk Supermarked Group / Netto
EnelPremia 3.0 programme – Enel Energia / Gruppo Roncaglia
What happens when the worlds of loyalty and referral collide – GLOSSYBOX / Buyapowa
Club Royal ‘Countdown to South Africa’ competition – Royal Caribbean
Shake & Win mass loyalty campaign – Turkcell
Game mechanics into loyalty for Surprize – Viseca Card Services / Boost
Best User Experience
Karoline’s MealClub: A recipe for satisfied customers – Arla Foods
Special price in Konzum: Instant benefit for members – MultiPlusCard
Showroom Rewards – The Bathroom Showroom / Stream
4.5G mobile network – Turkcell
Cardless airport parking loyalty system – uniPark / UAB Stova
Game mechanics into loyalty for ‘surprize’ – Viseca Card Services / Boost Group
Best Use of Technology
Karoline’s MealClub: A recipe for satisfied customers – Arla Foods
Advent daily campaign – Asda
Race 3.0: Reinventing the airport travel experience – Fraport / Loyalty Prime
Insight driven decision-making for the convenience sector – McColl’s / IRI
Business mobile application – PINS
FAZPuan electrician loyalty programme – Schneider Electric
Merchant loyalty management scheme – Spire Payments / MEPS
OHAL: Natural disaster and emergency aid programme – Turkcell
Best Use of CRM (Customer Relationship Marketing)
Nel Mulino che Vorrei – Barilla G. & R. Fratelli / Advice Group
Keeping IKEA customers loyal – IKEA / QIVOS
Prism loyalty programme – Magrabi Optical
Personalised Offers Online – Maxima Latvija
Priceless Specials loyalty platform – Mastercard
Driving loyalty and value without deep discount – P&G Haircare / i2c
Points for swipes – Sainsbury’s / Nectar
Shell Drivers Club/ClubSmart ‘It’s The Little Things’ – Shell / Wunderman
Postpaid Churn Management – Turkcell
Visa Platinum loyalty programme digital Concierge – Visa France / John Paul
Best Use of Customer Data & Analytics
Aspire loyalty programme – Aspers Group
Nel Mulino che Vorrei – Barilla G. & R. Fratelli / Advice Group
Scendi in campo con Ringo Loyalty! – Barilla G. & R. Fratelli / Advice Group
Serving up a revolution in food service loyalty – Brakes / Aimia
Globus Mimi Club – Globus / Wunderman
Prism loyalty programme – Magrabi Optical
Marks & Spencer loyalty programme – Marks & Spencer / QIVOS
Insight driven marketing for the convenience sector – McColl’s / IRI
Customer Centric Outbound Communication System – Turkcell
Best Loyalty Industry Innovation
On Business – British Airways / Iberia
RACE 3.0: Reinventing the Airport Travel Experience – Fraport / Loyalty Prime
Heineken Biertegoed (Beer Credits) – Heineken / Magneds
Unique tiered rewards scheme – Norwegian Reward / Comarch
The best ideas in fashion for you – Raymond Rewards
#getmeonHarmony competition – Royal Caribbean
Merchant loyalty management scheme – Spire Payments / MEPS
Best Use of Communications (including use of Social Media)
Handmade: Supercard – Coop Schweiz / Boost Group
#CelebrateU with Emaar’s loyalty programme – Emaar Hospitality Group
Race 3.0: Reinventing the airport travel experience – Fraport / Loyalty Prime
What happens when the worlds of loyalty and referral collide – GLOSSYBOX / Buyapowa
NestléNoiazomai loyalty programme – Nestlé Hellas / Warply
ViaTrumf loyalty programme – NorgesGruppen / Top Benefit Schemes
Showroom Rewards – The Bathroom Showroom / Stream
Yunus Gunce (communication of new GNÇ rule and benefits) – Turkcell
Best Loyalty Programme Marketing Campaign of the Year
Save our Turtles – Cable and Wireless Seychelles (CWS)
Handmade: Supercard – Coop Schweiz / Boost Group
Personalisation that Skyrockets Engagement – Maxima Latvija
Norwegian Reward – Norwegian Air Shuttle / Comarch
Look Good, Do Good, campaign driven by Loyalty – Raymond Rewards
Club Royal marketing campaign – Royal Caribbean
Shell Drivers Club/ClubSmart ‘It’s The Little Things’ – Shell / Wunderman
Finland launch of Subcard – Subcard / Havas Helia
Game mechanics into loyalty for ‘surprize’ – Viseca Card Services / Boost Group
Best Loyalty Programme of the Year – Financial Services
Retail Cashback Programme – Barclays / Top Benefit Schemes
“Return” to the basics, you!: €pistrofi loyalty programme – Eurobank
Priceless Specials loyalty platform – Mastercard
go4more loyalty programme – National Bank of Greece
Merchant loyalty management scheme – Spire Payments / MEPS
Visa Platinum loyalty programme digital Concierge – Visa France / John Paul
Best Loyalty Programme of the Year – Retail (Food)
Karoline’s MealClub: A recipe for satisfied customers – Arla Foods
Nel Mulino che Vorrei – Barilla G. & R. Fratelli / Advice Group
Globus Mimi Club – Globus / Wunderman
Animals Around the World – Maxima Latvia / Eu.promotions
NestléNoiazomai loyalty programme – Nestlé Hellas / Warply
Sainsbury’s uses Nectar to deliver record value – Sainsbury’s / Nectar
Subcard Europe 2016 – Subcard / Havas Helia
Little products for everyone! – UNGA / Checkers
Best Loyalty Programme of the Year – Retail (Non Food)
A Brand New Shopping Experience with shop & win! – Carrefour / Acik Kart
Heineken Biertegoed (Beer Credits) – Heineken / Magneds
VIP Club loyalty programme – Pets at Home
FF Group Exclusive, the ultimate loyalty programme! – QIVOS / Folli Follie Group
The best ideas in fashion for you – Raymond Rewards
Shell Drivers Club/ClubSmart Loyalty Programme – Shell / Wunderman
Best Loyalty Programme of the Year – Travel (including hotels and locations)
On Business – British Airways / Iberia
#CelebrateU with Emaar’s loyalty programme – Emaar Hospitality Group
Race 3.0: Reinventing the airport travel experience – Fraport / Loyalty Prime
Gold Plus Rewards – Hertz / Brierley
reward-U loyalty programme – HK Express
Unique tiered rewards scheme – Norwegian Reward / Comarch
Club Royal marketing campaign – Royal Caribbean
Best Use of Mobile Within a Loyalty Strategy
Seychelles’ endangered turtles: saved by mobile phones – Cable & Wireless Seychelles (CWS)
€pistrofi App: The powerful mobile loyalty tool! – Eurobank / Warply
Take your position, Global Miles took off – Global Miles
Heineken Biertegoed (Beer Credits) – Heineken / Magneds
go4more app – National Bank of Greece
NestléNoiazomai loyalty programme – Nestlé Hellas / Warply
Combined mobile payment, loyalty and voucher solution – Nisa / Zapper
Mobile motorist app Turkey – Shell / Wunderman
Roaming assistant – Turkcell
Best Loyalty Programme within the Telecoms sector
Saving Eden, Chi Chi and all the others – Cable & Wireless Seychelles (CWS)
MakasibTelecom loyalty programme – OmanTel
Arabic support centre – Turkcell
Shake & Win mass loyalty campaign – Turkcell
Best New Loyalty Programme of the Year
Karoline’s MealClub: A recipe for satisfied customers – Arla Foods
#CelebrateU with Emaar’s loyalty programme – Emaar Hospitality Group
Race 3.0: Reinventing the airport travel experience – Fraport / Loyalty Prime
Heineken Biertegoed (Beer Credits) – Heineken / Magneds
ViaTrumf loyalty programme – NorgesGruppen / Top Benefit Schemes
Relish Rewards: A Little on the Side – Pallas Foods / TLC Marketing
FF Group Exclusive, the ultimate loyalty programme! – QIVOS / Folli Follie Group
The best ideas in fashion for you – Raymond Rewards
Showroom Rewards – The Bathroom Showroom / Stream
Cardless airport parking loyalty system – uniPark / UAB Stova
Best Omnichannel Loyalty Initiative of the Year
Race 3.0: Reinventing the airport travel experience – Fraport / Loyalty Prime
Handmade: Supercard – Coop Schweiz / Boost Group
go4more loyalty programme – National Bank of Greece
Heineken Biertegoed (Beer Credits) – Heineken / Magneds
Visa Platinum loyalty programme digital Concierge – Visa France / John Paul
Game mechanics into loyalty for ‘surprize’ – Viseca Card Services / Boost Group
Best Coupon/Voucher Based Loyalty Programme of the Year – Virtual or Paper
Global Customer Loyalty Programme – Best Western Rewards / Ovation Incentives
Race 3.0: Reinventing the airport travel experience – Fraport / Loyalty Prime
NestléNoiazomai loyalty programme – Nestlé Hellas / Warply
Driving loyalty and value without deep discount – P&G Haircare / i2c
Use of digital and non-digital vouchers to increase redemption – QIVOS / Folli Follie Group
Best B2B Loyalty Programme
BizBize Salesforce Motivation Platform – Arçelik
Prioritising installers with Baxi Works – Baxi Heating
On Business – British Airways / Iberia
Relish Rewards: A Little on the Side – Pallas Foods / TLC Marketing
FAZPuan electrician loyalty programme – Schneider Electric
Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty
Data Philanthropy – Aimia
Save our Turtles – Cable and Wireless Seychelles (CWS)
EnelPremia 3.0, the programme that rewards good habits – Enel Energia / Gruppo Roncaglia
Lifelines programme – Pets at Home
Sabanci Volunteers Programme – Sabanci Holding
Bayram Olsun (Let it be a holiday) – Turkcell
Disabled-friendly Turkcell stores – Turkcell
Letters to Gallipoli – Turkcell
No barriers education programme – Turkcell
Best Short Term Loyalty Programme
Vinci con le avventure dei ragazzi del Mulino – Barilla G. & R. Fratelli / Advice Group
Save our turtles – Cable & Wireless Seychelles (CWS)
reward-U loyalty programme – HK Express
Relish Rewards: A Little on the Side – Pallas Foods / TLC Marketing
A socially responsible short promotion – Seri Jakala / Maxima
Little products for everyone! – UNGA / Checkers
Best Long Term Loyalty Programme
Scendi in campo con Ringo Loyalty! – Barilla G. & R. Fratelli / Advice Group
Delivering benefits for Heathrow – Heathrow Rewards / Comarch
VIP Club loyalty programme – Pets at Home
Shell Drivers’ Club/ClubSmart Loyalty Programme – Shell / Wunderman
Subcard loyalty scheme – Subway / Havas Helia
Yunus Gunce (communication of new GNÇ rule and benefits) – Turkcell
Unieuro Club card scheme – Unieuro / Gruppo Roncaglia
Finalists for the Regional categories will be announced after the final Judging Day.
Book your table now to be sure of a place in the room for one of the most influential and forward looking events in the loyalty calendar.
Also don’t miss the case studies from last year’s winners at www.loyaltymagazine.com
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