New sponsors for The Loyalty Magazine Awards

Call for Entries launched and latest magazine out now!

Currency Alliance, the new prime sponsor for The Loyalty Magazine Awards, is creating a marketplace for loyalty partners to easily collaborate in a rich ecosystem at very low cost. 

CEO Charles (Chuck) Ehredt explained: “Currency Alliance operates a technology platform to make it much easier for merchants and travel suppliers to connect with business partners to issue or redeem the same loyalty currencies, as well as enable the exchange of loyalty currencies. We are the ecosystem that creates more liquidity with loyalty point currencies so they are more appealing and attract engagement from customers. In this way we aim to reinvigorate participation from both frequent and less frequent customers in loyalty programmes.

Chuck Ehredt

Charles explained that such a system was necessary because of changing customer behaviour and the proliferation of loyalty programmes. This he suggests, has been leading to increasing customer apathy.

“We believe one of the next major evolutions in retail will take place in loyalty because various technologies are converging to deliver tailored customer service – but if 70% of customers are not engaged, the brand will miss most of the benefits from this wave of innovation.”

Enabling greater liquidity can double or triple customer participation. “This is especially so in online commerce where Amazon will eat the lunch of any company that is not learning from data. We can help with this understanding,” said Chuck (pictured).

Diamond sponsor of The Loyalty Magazine Awards is Tranxactor, a company headquartered in New Zealand, with officers in the City of London. It is making speedy inroads into loyalty management within many markets, including Europe.

Tranxactor began as Transactor Technologies in 2002 and has rebranded to Tranxactor to better reflect its role of providing enabling technology to deliver to the complex and ever-changing retail market. Tranxactor’s proprietary Thor platform has evolved over many years of real-life in-the-field experience to become the powerful leading edge cloud platform it is today.  With offices in three countries Tranxactor is now firmly established as a leading-edge provider of Loyalty, CRM and Payment solutions to the retail and QSR industries.

A major client for Tranxactor is Subway for which it work in multiple markets. In a recent interview with Loyalty Magazine, Tranxactor CEO John Norrie said: ““We want to leverage off what we currently deliver to existing retailers and share our 15 years experience with companies wanting to achieve additional value from their operations. We can help them with that. Our underpinning philosophy is to add tangible value to our clients through the services we deliver.”

“One of our underlying strengths is our ability to fully integrate with POS systems directly, handling the data down to product item level in real-time across multiple environments.”

Tranxactor operates on the principle that the data collected belongs to the client and not to them, so compliance with data protection, and soon the GDPR regulations are not an issue. “We never on-sell client data. We just provide the processing platform. We have operated in Germany for many years, which has very tough rules so we are used to being compliant.”

Also new to the Loyalty Magazine Awards roster is Givex, which offers omnichannel loyalty, gift card, stored value ticketing and EPOS solutions, which drive sales for clients, help them better understand, reward and entice their customers and ultimately make better-informed business decisions.

Givex loyalty programmes help brands collect customer data, mine it to identify their best customers and are customised to drive customer engagement and enduring loyalty.

“With over 16 billion transactions processed worldwide our goal is to empower our merchants with knowledge and knowhow by delivering high quality customer engagement solutions on time. Whether it’s free 24/7 support or hassle-free upgrades, our clients know that they can count on us to provide everything necessary for their success,” said Don Gray, Givex founder and CEO.

Returning this year is For Good Causes, which has recently completed a successful funding round. CEO Crispin Rogers said: “At For Good Causes, we want to help everyone, everyday, support the things they care about. So we came up with a new way of doing it; by helping people convert their loyalty points, miles or cashback into financial donations to the charity of their choice.”

The Loyalty Magazine Awards would also like to welcome The ENTERTAINER business as supporting sponsor this year. The ENTERTAINER business is a rewards and engagement brand with an award-winning app that makes it possible for companies to understand users’ redemption behaviour and to personalise  communications, driving advocacy and loyalty.

For more information or contact if you have a question and one of the team will respond.

Don’t forget to submit your entries before the deadline of February 14th, 2018.

ENTRY DEADLINE: February 14, 2018
Shortlist Announced: Mid-April
The Loyalty Magazine Awards and Gala Dinner: June 19, 2018
Venue for The Loyalty Magazine Awards Gala Evening is again at The Pavilion, Tower of London – because it is such a fantastic venue for a great night!

Editorial queries: Contact Annich McIntosh, tel: +44 (0)1572 820088
Follow us on Twitter: @loyaltyMawards

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