International Loyalty Awards Judges

Curiosity, passion, ambition and opportunism has taken me on a 20 year adventure around the globe affording me the opportunity to work with some of the most talented minds at the bleeding edge of creativity, technology and data. Our industry has given me the opportunity to learn and the privilege to teach, and yet there is still so much more… my adventure is still in its infancy. My background is as a strategist and leader. I am a bit data and modeller, a bit behavioural scientist, a bit brand planner, a bit UX a bit media planner, a bit coach and a bit change leader. If I were honest I would be the mongrel of strategists, with a unique blend of skills to help organisations maximise the value of technology, creativity and data in developing differentiating customer experiences for the digital world. My career has been driven by my passion to develop a deeper understanding of how and why people make the choices and decisions they do. Unlocking choice and how to influence it lies at the heart of the success of our industry. On my mission to understand, I have had the opportunity to spend time with some of the world’s leading academic institutions (including Duke University, MIT, UTS and Cranfield) and work with the world’s leading creative, media and communications businesses (including IDEO, Google, Facebook, Adobe and BMF). Over the years I have been lucky enough to contribute to the design and build of the user experience of one of the world’s first mobile wallets (Commonwealth Bank), I helped design the first cardless ATMs, I have overhauled the one to one, customer experience and loyalty programmes for many consumer and business brands including Virgin Atlantic, Qantas, Jet Star, KLM, Commonwealth Bank, HP, Boots and FOXTEL to name just a few. I have been flattered and recognised as a leader in my field. I have been a regular speaker and awards judge. I have held engagements at Google, Facebook, Australian Marketing institute, DMA UK/US, ADMA, IDM, B&T, MFA (Media Federation Australia) Loyalty World, and customer experience conferences around Europe, Australasia and the US. While in Sydney, i was a regular speaker on post graduate courses on consumer buying behaviour at UTS and a number of ADMA’s training programmes. In 2012 I was recognised by the Association of Data -driven Marketing and Advertising for outstanding contribution to our industry. The convergence of data, technology and creativity means our focus has shifted toward building products, utilities, content and entertainment that transforms the way that people interact with the brands and organisations they connect with. It excites me, possibly more than it should!