How To Enter The International Loyalty Awards

How To Enter?

The following three piece of information needs to be written up in English and be uploaded as part of the online entry process.

Check out our tips & recommendations on submitting a successful submission below.

1. Title & Synopsis

Please include a maximum 10-word title and a 50-word entry description which will be used in the shortlist edition of Loyalty Magazine and the Awards programme should your entry be shortlisted

2. Summary
The most important part of your entry is the 250-word description in bullet point form summarising the important points of your entry. This provides a useful overview for judges who may not know about your product or service. Use the same question headings as your 1,000-word statement, which should then go into more detail.
3. Submission paper (main entry)

Your submission paper must take the form of a word-processed statement (1,000 words max/equivalent to two pages of A4/US letter) in the format outlined below Please use the section headings in your document. Note sections headings are not part of the word count.

  • Description of the project (product, service, programme or campaign) for which your company is entering this award category. Include the aims and objectives of the initiative, project or programme.
  • What has your project achieved to qualify for this award? Include scope of programme or initiative, choice of implementation or approach. (Some categories will stipulate that this should be within the period from January 1, 2020, to December 31, 2021, to qualify for this award.
  • What benefits to your company and your customers can be illustrated as a result? (i.e., competitive advantage, effectiveness, ROI, improved performance, service).
  • What two measurements of success best indicate why your company, or the project should win this award? Please relate results and outcomes to the original objectives.
Tips on submitting a successful application

The judges will shortlist entries based on the main submission papers and your bulleted 250-word synopsis. You should ensure that these clearly explain your project without any supporting material. Supporting material will only be made available to the judges at the final judging sessions.

Be concise and succinct in summarizing your achievements for the judges. Remember that the judges have a lot to read, so keep things simple. While the content must address the criteria, innovative ways of presenting the information are welcome (including video submissions).

Read the individual category criteria carefully, even if you are a regular entrant, because we amend and adapt them every year to keep the International Loyalty Awards relevant and up to date.

Include only relevant detail, be specific, give clear tangible examples and include supporting evidence where possible to complement your entry. Provide a link to where videos can be viewed.

Don’t assume knowledge or understanding. Please explain all references and avoid abbreviations, using clear, simple English. Supporting evidence in the form of data is very powerful and provides the judges with a means to differentiate entries.


Best of luck to all our Entrants

Remember the deadline for submission is 14 February

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