Record numbers of both entries and participants

Champagne corks were popping and celebrations were taking place across the world yesterday as the loyalty industry took part in the very special Loyalty Magazine Awards 2020 global party.

Covid-19 restrictions had prevented the event taking place in its normal venue of the Pavilion, Tower of London, but this was not allowed to dampen the excitement, or the loyalty industry’s enjoyment of the occasion.

“It was a really inclusive event that united the loyalty community,” said CEO of The Loyalty Magazine Awards Annich McIntosh. “People dressed up and shared images, so there was a party spirit, and the winners were truly outstanding.”

The Loyalty Magazine Awards 2020 - watch the video!
The Loyalty Magazine Awards 2020 – watch the video!

New this year, was explanations from judges as to why they had chosen particular winners. All commented on the extremely high standard, and how loyalty entries had reached a new level of excellence for 2020.

Chairman of the judges David Parker said: “Entrants surpassed themselves both in number and quality with some particularly memorable hard-fought categories where the narrowest of margins separated the winner.  So, congratulations to those that won; you have done so against even stiffer competition this year.”

Special award for Personality/Organisation of the year

A special moment was the presentation of the Personality or Organisation of the Year 2020.

This was awarded to Steve Murrells, CEO of The Co-operative Group, the largest Co-op business in the UK. He accepted the award on behalf of his organisation and also for the wider Co-operative movement, which the judges felt was an appropriate award in this year of the pandemic as it covered the concept and the principles behind the creation of the Co-operative movement. These include caring for the community, charitable giving, addressing environmental concerns, and working together for mutual benefit.

Steve Murrells, CEO, the Co-operative Group
Steve Murrells, CEO, the Co-operative Group

Please download the Winners Edition of Loyalty Magazine (click on the front cover image on the home page of www.loyaltymagazine.com or www.loyaltymagazineawards.comto see explanations and judges comments for every winner. (Winners’ list below).

If you missed the loyalty party on June 16th, you will have missed out on the networking and the after show party, but you can still see the presentation of the winners on YouTube, via the link on this page, and via our social media channels – @loyaltyMawards – Twitter and on LinkedIn.

 The Winners of The Loyalty Magazine Awards 2020

Loyalty Re-defined (Renamed for 2020)

WINNER: VOXI Drop – VOXI / TMW / Mando-Connect 

Best Use of Gamification to Enhance Loyalty

WINNEREdisonVille– Edison Energia / Advice Group 

Best Customer Experience 

WINNER: Pathé All Stars:Feel Like a Movie Star– Pathé / Magneds 

Highly commended: GO Digital Sales Platform – Turkcell 

Best Use of Technology – Customer facing or back-end 

WINNER: Value Exchange to Drive Emotional Loyalty – Cheetah Digital 

HIGHLY COMMENDED: Smile Social Benefit Platform – Turkcell 

Best Use of Customer Analytics/Data 

WINNER: Sun Savers Segmentation: Providing insight into our print customers –
News UK 

Best Use of CRM (Customer Relationship Management) 

WINNER: VeryMe Rewards from Vodafone UK– Vodafone / Mando-Connect 

HIGHLY COMMENDED: Store Homework and Member Value Score Hackett / Collinson 

Best Loyalty Industry Innovation 

WINNER:PAYBACK GO: An innovative location-based service – PAYBACK 

Best Use of Communications (including Social Media) 

WINNER:Crowning a new Emperor as part of a majestic marketing campaign – Unser Ö-Bonus / DataLab 

HIGHLY COMMENDED: Acquiring one million members in 12 months – Sky Germany / Loyalty Prime 

Eco-loyalty Initiative of the Year 

WINNER: Beautycycle –John Lewis

Best Loyalty Programme Marketing Campaign of the Year 

WINNER: “No Excuses Day” – SCENE / Bond Brand Loyalty / Elemental 

HIGHLY COMMENDED: Crowning a new Emperor as part of a majestic marketing campaign – Unser Ö-Bonus / DataLab 

Best Loyalty Programme of the Year – Food Retail & Non-Food Retail

WINNER: Shell revolutionises the service station loyalty experience in China – Shell / Wunderman Thompson 

Best Loyalty Programme of the Year Travel & Experiences 

WINNER: Launch of Airline Agnostic Miles Accrual & Redemption – InterMiles 

HIGHLY COMMENDED:Pathé All Stars: A new chapter for loyal film lovers – Pathé / Magneds 

Re-named for 2020: Best Use of Mobile & Social 

WINNER: Pathé All Stars: feel like a movie star – Pathé / Magneds 

HIGHLY COMMENDED: VOXI Drop – VOXI / TMW / Mando-Connect 

HIGHLY COMMENDED: Orange & Stampix delight customers with personal photos!
Orange Belgium / Stampix

Best New Loyalty Launch of the Year 

WINNER: Crowning a new Emperor as part of a majestic marketing campaign – Unser Ö-Bonus / DataLab 

Best Coupon / Voucher Based Loyalty Programme – Virtual or Paper 

WINNER: Real-time Geotargeting Notification Campaign – vouchercloud / Plot Projects 

Best B2B Loyalty Programme 

WINNER: Know Your IBM – IBM / Motivforce 

Best Corporate Social Responsibility Initiative Linked to Loyalty 

Whiz Kids Project – Turkcell 

Best Short-Term Loyalty Initiative 

WINNER: Orange & Stampix delight customers with personal photos! – Orange Belgium / Stampix 

Best Long-Term Loyalty Initiative 

WINNER: Know Your IBM – IBM / Motivforce 

The Regional Awards 

Central and Eastern Europe including Russia & Turkey 

WINNER: Crowning a new Emperor as part of a majestic marketing campaign –Unser Ö-Bonus / DataLab 

HIGHLY COMMENDED: Flipping loyalty on its head – Sky Germany / Loyalty Prime 

Middle East & Africa 

WINNER: wiiv Rewards, the first multi-partner loyalty programme in Mauritius –  Wiiv Rewards / IBL Group 

HIGHLY COMMENDED: STC Qitaf Loyalty Programme – Saudi Telecom Company (STC) 

Western Europe 

WINNER: Reinventing loyalty to habituate non-fuel forecourt visits – Shell Go+ / Wunderman Thomson 

Asia including Australia, New Zealand, the Indian sub-continent & all areas East 

WINNER: Using data science to increase loyal-tea at Chatime – Customology 

The Americas

WINNER: Vans builds authentic connections and engages fans with personalised experiences – Vans / Cheetah Digital 

The 30 Under 40 list of Loyalty Royalty

Our 30 under 40 is a celebration of the incredible talent emerging and flourishing in our industry. These people are the lifeblood of the loyalty industry and truly deserve the title of Loyalty Royalty. The 30 Under 40 list has been running for three years, and each time we look at the entries we are blown away by the calibre of their achievements. 

To view the very special list of 30 Under 40 high achievers in Loyalty, please download the Winners Edition of Loyalty Magazine (click on the front cover image on the home page of www.loyaltymagazine.com

or internationalloyaltyawards.com)

Our Sponsors:

A very special thank you to our sponsors, without whose support, the Loyalty Magazine Awards 2020 would not have been possible.