Strong use of technology, personalised interaction and collaboration
March 4th, 2019 –Businesses and loyalty programmes making the list of finalists this year are using technology and empathy to stand out from their competitors.
Examination of the entries for the Loyalty Magazine Awards 2019 shows that use of automation, and especially artificial intelligence to streamline interactions is prevalent. There is also recognition that a personalised approach is likely to win with customers.
Another strong theme is for companies to work together to create “Super Loyalty” and foster allegiance to a number of brands.
With the Loyalty Magazine Awards now covering all global markets, even the shortlisting this year has been challenging for the judges. The entries listed below should be proud of their achievement so far.
Next stage
The next round of judging will be undertaken online, when the shortlisted entries will be carefully analysed by our highly skilled and experienced team of experts, chosen from across the world for their knowledge of customer loyalty. (See the list in the judges’ section internationalloyaltyawards.com). This process will be followed by a full day of debate and discussion when the judges come together to vote on the ultimate winners.
The Loyalty Magazine Awards are sponsored by: Currency Alliance – prime sponsor, Tranxactor – diamond sponsor, Kornchain & The Entertainer Business.
For more information and to book tables for the Loyalty Magazine Awards Gala evening contact maxine@theloyaltymagazineawards.comTel: +44 (0)1572 820088
Please note: Tables are allocated on booking so act early to secure a prime position. Tables can also be booked online at internationalloyaltyawards.com
Diary dates
Don’t forget to put the date in your diary for the hugely popular Gala Awards Eveningon June 18th at the Pavilion, Tower of London and gain the opportunity to network with over 500 loyalty peers from across the world.
Then join us again on October 16&17 for the two day Loyalty Surgery, to be held this year at 1, America Square, London. This is your chance to take part in problem solving, debate, discussion and analysis of the big questions in loyalty today. As well as an exciting list of speakers with case studies on what makes a loyalty initiative great, there will be panels, workshops and networking opportunities. Don’t miss this totally unique loyalty conference.
30 under 40
NB: There is still time to nominate yourself or a colleague for the 30 under 40 list of impressive Loyalty practitioners. Don’t delay – enter straight away. More details at internationalloyaltyawards.com. The full list will be published in the Winners Edition of Loyalty Magazine.
Loyalty Magazine
The full shortlist with descriptions of the entries is published in the current edition of Loyalty Magazine
Contact subscriptions@cm-media.net to ensure you receive a printed copy – and a full year’s access to the highly acclaimed www.loyaltymagazine.comresource for loyalty professionals.
THE LOYALTY MAGAZINE AWARDS 2019 FINALISTS
Category: Best Customer Experience
Transforming the customer experience – Asia Miles
When big and small data intertwine, the result fits perfectly – BrandLoyalty
Using automation to create an innovative and differentiated customer experience – Carter’s I OshKosh
Skywards GO unlocks in-destination experiences – Emirates / The Entertainer
Whatever you want – INTERLINK
The club for best agers – Johannesbad Hotels loyalty
A holistic 360° customer experience – Parfumerie Douglas Beauty Card
Reward yourself with Life Rewards – QNB Group/Innova
Sun Savers Loyalty Club
the tarte ❤rewards experience – Tarte Cosmetics
Category: Best Use of Gamification to Enhance Loyalty
Digital, data-driven and gamified – Aldi Danmark / Prizebeat
Gamify miles to boost members’ engagement – Asia Miles
Unico Grande Amore – AS ROMA / Advice Group
Oporto – Win a trip to Portugal – Craveable Brands / Tranxactor
Spinning to Win – DHL Express / Nectar Business
Club Staatsloterij makes the most of your lottery ticket – Doornvogel
Know Your IBM – IBM / Motivforce
Dream Come True’ Contest – Jet Privilege
Surprise Point – Turkcell
Games have never been so profitable – Vaillant Group / Interlink
Category: Loyalty Without a Name
Unico Grande Amore – AS ROMA / Advice Group
Fastweb / TLC Marketing – liveFAST
Endless Earnings – Thomas Cook / Motivforce
Loyalty International Sim Card Delivery – Turkcell
First Complete Smart Loyalty Integrator App – Yudonpay
Category: Best Use of Technology
Blockchain-enabled marketing campaign – Asia Miles
Crack the Egg – GNC Turkcell
LifeClub allows Independent pharmacies to compete with large pharmacy chains – Instigo / Tranxactor
Automation of Jet Airways Cabin Upgrade against JPMiles – JetPrivilege
JetPrivilegeScout Rewards Accelerator – JetPrivilege
LoyalT, the global blockchain loyalty points exchange – Kornchain
GSM Network alarm failure prediction – Turkcell
Mail to task categorization – Turkcell
First Complete Smart Loyalty Integrator App – Yudonpay
Category: Best Use of CRM
New collector onboarding series – Air Miles Canada / LoyaltyOne
Eat & Win – Domino’s Turkey / Ketchup
Fly for Free using JPMiles – JetPrivilege
Using CRM to drive cross category activations – JetPrivilege
Anti Down-Sell Matrix – lifecell
A holistic 360° customer experience – Parfumerie Douglas Beauty Card
Scale omni-channel personalisation with creative flair – Pets at Home / Go Inspire
Record growth through integrated AI, programmatic & social – The Times & Sunday Times
“Picture your next destination” – TravelCo Nordic
Category: Best Use of Customer Analytics / Data
When big and small data intertwine, the result fits perfectly – BrandLoyalty
Bonus Miles airline activation campaign – Jet Privilege
Driving air-redemptions using real time member data – JetPrivilege
Delivering record subscription growth for The Times through data science – The Times & Sunday Times
Customer Touchpoint Platform – Turkcell
Live_Broadcast_Recommendation – Turkcell
Machine learning enhances Loyalty – Turkcell
Smart Capacity Method – Turkcell
Category: Best Loyalty Industry Innovation
AR Experiences, Filters, & Superhero Shenanigans – 7-Eleven / Brierley & Partners
Digital, data-driven and gamified – Aldi Danmark / Prizebeat
Meet StorePal: Optimising in-store execution – Alfamart Indonesia / BrandLoyalty
Unico Grande Amore – AS ROMA / Advice Group
GEMS Educational Rewards – GEMS Educational
Giving back real benefits to members – HBF & Friendlies Pharmacy – HBF / Instigo & Tranxactor
airBaltic loyalty program revolutionized by Pins – Pins
Redefining Loyalty & Engagement with Sapporo’s Yebisu Bar App Loyalty Program – Sapporo / Brierley+Partners Japan
STAR – Turkcell
Category: Best Use of Communications – including Social Media
Boer-De-Reis (Life on the Farm) – Delhaize Belgium / Cartamundi
LoyalT, the global blockchain loyalty points exchange – Kornchain
Tariff “self-made” for lifecell subscribers – lifecell
Tapping into emotions with Disney – Plus / BrandLoyalty
Extra points at Sainsbury’s during the World Cup – Sainsbury’s / Nectar
Turkcell Evreka – Turkcell
Category: Best Loyalty Marketing Campaign of the Year
Crack the Egg – GNC Turkcell
Building JetPrivilege’s relevance beyond flying, one person at a time – JetPrivilege
Swipe your HDFC Bank co-branded credit card – JetPrivilege
Your Car Can Help You Fly –Tank Up, Take Off – JetPrivilege
Seeker – Le Club AccorHotels
Food Heroes loyalty campaign with Goodness Gang – Lidl Ireland / tcc global
Increasing overall revenue 8% with LVR Privilege – LuisaViaRoma / Antavo
How Renault (NL) strengthens the customer relationships – Renault / Touch Incentive Marketing
weeIsland inspires gold digger mood – WeeConomy / Envolved
Category: Best Loyalty Programme of the Year – Financial Services
DreamKeep Rewards – American Family Insurance
Changing the name and the game – ING / Touch Incentive Marketing
Swipe your HDFC Bank co-branded credit card – JetPrivilege
Life Rewards credit card offer “Awesome Thursday” bonus points – QNB Group / Innova
Jarvis Return Programme – Turkcell
First Complete Smart Loyalty Integrator App – Yudonpay
Category: Best Loyalty Programme of the Year – Food Retail
Coles booms sales by shrinking the world – Coles Australia / Unga
Emoji Summer – Coop Switzerland / Boost
FUNctionality makes Noelinis a must-have Christmas gift – Coop Switzerland / BrandLoyalty
Eat & Win – Domino’s Turkey / Ketchup
Bunorama Loyalty Programme – Kaufland / Cexpa Promociones
Food Heroes Loyalty Campaign with Goodness Gang – Lidl Ireland / tcc global
PC Optimum – Loblaw
Sapporo’s Yebisu Bar App – Sapporo / Brierley+Partners Japan
Category: Best Loyalty Programme of the Year – Non-Food Retail
Loyalty addressing declining UK high street footfall – Bonmarché / Go Inspire
Keeping Australia in safe hands – Bridgestone / Customology
Disney Micropopz! – Dis-Chem Pharmacy / BrandLoyalty
Giving back real benefits to members – HBF & Friendlies Pharmacy – HBF / Instigo & Tranxactor
Douglas Beauty Card: +24 years of loyalty heritage – Parfumerie Douglas
VIP –focus and executional excellence and “Pets before Profit” – Pets at Home / Go Inspire
Multi-partner loyalty program – Sport&Bonus / Sport Vision
the tarte ❤ rewards experience – Tarte Cosmetics
Category: Best Loyalty Programme of the Year – Travel & Experiences
Integrating loyalty with revenue management doubled Eldo Coaches’ revenues – Eldo Coaches / Ratality
U by Emaar loyalty programme – Emaar / Aimia
The club for best agers – Johannesbad Hotels loyalty club
Seeker – Le Club AccorHotels
NX Rewards: Making shopping more rewarding – National Express / Web Loyalty
Q-Park Rewards app – Q-Park
Endless Earnings – Thomas Cook / Motivforce
Picture your next destination – TravelCo Nordic
Category: Best Use of Mobile Within a Loyalty Strategy
Crack the Egg – GNC Turkcell
BiPBOX – Kibris Mobile Telecommunikayson
Mobile loyalty for a Latvia convenience store – Narvesen/Pins
Mobile game makes Portugese kids break a sweat! – Pinco Doce / BrandLoyalty
Subsquad adds a unique twist to Subway’s Subcard – Subway / Tranxactor
Sun Savers Loyalty Club
Accessible Life programme – Turk Telecom
VeryMe – Vodafone
First complete smart loyalty integrator app – Yudonpay
Category: Best New Loyalty Launch of the Year
C-Store Loyalty Reimagined – 7-Eleven / Brierley & Partners
Digital, data-driven and gamified – Aldi Danmark / Prizebeat
Meera Rewards – Al Meera / Aimia
DreamKeep Rewards – American Family Insurance
British Gas Rewards – British Gas / Mando Connect & Ogilvy
Integrating loyalty with revenue management doubled revenues – Eldo Coaches / Ratality
PC Optimum – Loblaw
NX Rewards: Making shopping more rewarding – National Express / Web Loyalty
Sapporo’s Yebisu Bar App Loyalty Program – Sapporo/Brierley+Partners
Multi-partner loyalty program – Sport&Bonus / Sport Vision
Category: Best Coupon/Voucher based loyalty programme – virtual or paper
Cool down, a forward thinking loyalty campaign – A.T.U. / PAYBACK
Coles booms sales by shrinking the world – Coles Australia / Unga
“Eat and win” – Dominos Turkey / Ketchup
Crack the Egg – GNC Turkcell
Kelloggs Family Rewards – Kelloggs / Brierley+Partners
Tapping into emotions with Disney – Plus / BrandLoyalty
Subsquad adds a unique twist to Subway’s Subcard – Subway / Tranxactor
Experience is Everything, Experience Everything! – The ENTERTAINER
Adding Joy of Coffee to Your Digital Break – Turkcell
Category: Best B2B Loyalty Programme
Spinning to Win – DHL Express / Nectar Business
Faber Castell ADEL loyalty programme for stationers – Faber Castell /Interlink
Know your IBM – IBM / Motivforce
F&P Rewards turns up the heat in loyalty – Primaflow / Stream
Rewarding Loyalty – The ENTERTAINER Business
Aspire Member Programme – Thermo Fisher Scientific
Games have never been so profitable – Vaillant Group / Interlink
Category: Best Corporate Social responsibility (CSR) Initiative Linked to Loyalty
South Africa grows children’s grocery loyalty to a whole new level! – Checkers / UNGA
Corporate Social Responsibility in Loyalty Programme – Interlink
Good for the planet, good for people good for you – Nuon Vattenfall / Doornvogel
Jamie’s Garden Campaign – More than a Loyalty Programme – Pão de Açúcar / BrandLoyalty Brazil
Spielespass Schenk kindern ein Lacheln – REWE / Cartamundi
Points for People – Strategic Caravan
ACCESSIBLE LIFE PROGRAM – Turk Telecom
Now its your time – Turk Telecom
Category: Best Short Term Loyalty Initiative
Happy Any day – Air Miles Canada
Getting the school year off to an A+ start – Air Miles Canada
Cool down, a forward thinking loyalty campaign – A.T.U. / PAYBACK
South Africa grows children’s grocery loyalty to a whole new level! – Checkers / UNGA
Coles booms sales by shrinking the world – Coles Australia / Unga
Emoji Summer at Coop Switzerland – Coop Switzerland / Boost
Dutch grocery retailer brings innovation to the drawing table – Deen Holocards/UNGA
Food Heroes Loyalty Campaign with Goodness Gang – Lidl Ireland / tcc global
Board games campaign – Salling Group / Cartamundi
“Picture your next destination” – TravelCo Nordic
Category: Best Long Term Loyalty Initiative
Loyalty addressing declining UK high street footfall, driving online growth – Bonmarché / Go Inspire
Keeping Australia in safe hands – Bridgestone / Customology
Best customer focussed long term loyalty programme – Dialog Axiata
Kelloggs Family Rewards – Kelloggs / Brierley+Partners
Times+: A customer focused loyalty proposition delivering record growth –
News UK
Good for the planet, good for people good for you – Nuon Vattenfall / Doornvogel
“Programme de Fidelite Noudjoum” Loyalty Program – Ooredoo / Innova
Douglas Beauty Card: +24 years of loyalty heritage – Parfumerie Douglas
VIP – focus and executional excellence and “Pets before Profit” – Pets at Home / Go Inspire
How Renault (NL) effectively strengthens customer relationships – Renault / Touch Incentive Marketing
Shake & Win (Salla Kazan) – Turkcell
