Strong use of technology, personalised interaction and collaboration

 March 4th, 2019 –Businesses and loyalty programmes making the list of finalists this year are using technology and empathy to stand out from their competitors.

Examination of the entries for the Loyalty Magazine Awards 2019 shows that use of automation, and especially artificial intelligence to streamline interactions is prevalent. There is also recognition that a personalised approach is likely to win with customers.

Another strong theme is for companies to work together to create “Super Loyalty” and foster allegiance to a number of brands.

With the Loyalty Magazine Awards now covering all global markets, even the shortlisting this year has been challenging for the judges. The entries listed below should be proud of their achievement so far.

Next stage

The next round of judging will be undertaken online, when the shortlisted entries will be carefully analysed by our highly skilled and experienced team of experts, chosen from across the world for their knowledge of customer loyalty. (See the list in the judges’ section internationalloyaltyawards.com). This process will be followed by a full day of debate and discussion when the judges come together to vote on the ultimate winners.

The Loyalty Magazine Awards are sponsored by: Currency Alliance – prime sponsor, Tranxactor – diamond sponsor, Kornchain & The Entertainer Business.

For more information and to book tables for the Loyalty Magazine Awards Gala evening contact maxine@theloyaltymagazineawards.comTel: +44 (0)1572 820088

Please note: Tables are allocated on booking so act early to secure a prime position. Tables can also be booked online at internationalloyaltyawards.com


Diary dates

Don’t forget to put the date in your diary for the hugely popular Gala Awards Eveningon June 18th at the Pavilion, Tower of London and gain the opportunity to network with over 500 loyalty peers from across the world.

Then join us again on October 16&17 for the two day Loyalty Surgery, to be held this year at 1, America Square, London. This is your chance to take part in problem solving, debate, discussion and analysis of the big questions in loyalty today. As well as an exciting list of speakers with case studies on what makes a loyalty initiative great, there will be panels, workshops and networking opportunities. Don’t miss this totally unique loyalty conference.


30 under 40

NB: There is still time to nominate yourself or a colleague for the 30 under 40 list of impressive Loyalty practitioners. Don’t delay – enter straight away. More details at internationalloyaltyawards.com. The full list will be published in the Winners Edition of Loyalty Magazine.


 Loyalty Magazine

The full shortlist with descriptions of the entries is published in the current edition of Loyalty Magazine

Contact subscriptions@cm-media.net to ensure you receive a printed copy – and a full year’s access to the highly acclaimed www.loyaltymagazine.comresource for loyalty professionals.


THE LOYALTY MAGAZINE AWARDS 2019 FINALISTS

Category: Best Customer Experience

Transforming the customer experience – Asia Miles

When big and small data intertwine, the result fits perfectly – BrandLoyalty

Using automation to create an innovative and differentiated customer experience – Carter’s I OshKosh

Skywards GO unlocks in-destination experiences – Emirates / The Entertainer

Whatever you want – INTERLINK

The club for best agers – Johannesbad Hotels loyalty

A holistic 360° customer experience – Parfumerie Douglas Beauty Card

Reward yourself with Life Rewards – QNB Group/Innova

Sun Savers Loyalty Club

the tarte ❤rewards experience – Tarte Cosmetics

Category: Best Use of Gamification to Enhance Loyalty

Digital, data-driven and gamified – Aldi Danmark / Prizebeat

Gamify miles to boost members’ engagement – Asia Miles

Unico Grande Amore – AS ROMA / Advice Group

Oporto – Win a trip to Portugal – Craveable Brands / Tranxactor

Spinning to Win – DHL Express / Nectar Business

Club Staatsloterij makes the most of your lottery ticket – Doornvogel

Know Your IBM – IBM / Motivforce

Dream Come True’ Contest – Jet Privilege

Surprise Point – Turkcell

Games have never been so profitable – Vaillant Group / Interlink

Category: Loyalty Without a Name

Unico Grande Amore – AS ROMA / Advice Group

Fastweb / TLC Marketing – liveFAST

Endless Earnings – Thomas Cook / Motivforce

Loyalty International Sim Card Delivery – Turkcell

First Complete Smart Loyalty Integrator App – Yudonpay

Category: Best Use of Technology

Blockchain-enabled marketing campaign – Asia Miles

Crack the Egg – GNC Turkcell

LifeClub allows Independent pharmacies to compete with large pharmacy chains – Instigo / Tranxactor

Automation of Jet Airways Cabin Upgrade against JPMiles – JetPrivilege

JetPrivilegeScout Rewards Accelerator – JetPrivilege

LoyalT, the global blockchain loyalty points exchange – Kornchain
GSM Network alarm failure prediction – Turkcell

Mail to task categorization – Turkcell

First Complete Smart Loyalty Integrator App – Yudonpay

Category: Best Use of CRM

New collector onboarding series – Air Miles Canada / LoyaltyOne

Eat & Win – Domino’s Turkey / Ketchup

Fly for Free using JPMiles – JetPrivilege

Using CRM to drive cross category activations – JetPrivilege

Anti Down-Sell Matrix – lifecell

A holistic 360° customer experience – Parfumerie Douglas Beauty Card

Scale omni-channel personalisation with creative flair – Pets at Home / Go Inspire

Record growth through integrated AI, programmatic & social – The Times & Sunday Times

“Picture your next destination” – TravelCo Nordic

Category: Best Use of Customer Analytics / Data

When big and small data intertwine, the result fits perfectly – BrandLoyalty

Bonus Miles airline activation campaign – Jet Privilege

Driving air-redemptions using real time member data – JetPrivilege

Delivering record subscription growth for The Times through data science – The Times & Sunday Times

Customer Touchpoint Platform – Turkcell

Live_Broadcast_Recommendation – Turkcell

Machine learning enhances Loyalty – Turkcell

Smart Capacity Method – Turkcell

Category: Best Loyalty Industry Innovation

AR Experiences, Filters, & Superhero Shenanigans – 7-Eleven / Brierley & Partners

Digital, data-driven and gamified – Aldi Danmark / Prizebeat

Meet StorePal: Optimising in-store execution – Alfamart Indonesia / BrandLoyalty

Unico Grande Amore – AS ROMA / Advice Group

GEMS Educational Rewards – GEMS Educational

Giving back real benefits to members – HBF & Friendlies Pharmacy – HBF / Instigo & Tranxactor

airBaltic loyalty program revolutionized by Pins – Pins

Redefining Loyalty & Engagement with Sapporo’s Yebisu Bar App Loyalty Program – Sapporo / Brierley+Partners Japan

STAR – Turkcell

Category: Best Use of Communications – including Social Media

Boer-De-Reis (Life on the Farm) – Delhaize Belgium / Cartamundi

LoyalT, the global blockchain loyalty points exchange – Kornchain

Tariff “self-made” for lifecell subscribers – lifecell

Tapping into emotions with Disney – Plus / BrandLoyalty

Extra points at Sainsbury’s during the World Cup – Sainsbury’s / Nectar

Turkcell Evreka – Turkcell

Category: Best Loyalty Marketing Campaign of the Year

Crack the Egg – GNC Turkcell

Building JetPrivilege’s relevance beyond flying, one person at a time – JetPrivilege

Swipe your HDFC Bank co-branded credit card – JetPrivilege

Your Car Can Help You Fly –Tank Up, Take Off – JetPrivilege

Seeker – Le Club AccorHotels

Food Heroes loyalty campaign with Goodness Gang – Lidl Ireland / tcc global

Increasing overall revenue 8% with LVR Privilege – LuisaViaRoma / Antavo

How Renault (NL) strengthens the customer relationships – Renault / Touch Incentive Marketing

weeIsland inspires gold digger mood – WeeConomy / Envolved

Category: Best Loyalty Programme of the Year – Financial Services

DreamKeep Rewards – American Family Insurance

Changing the name and the game – ING / Touch Incentive Marketing

Swipe your HDFC Bank co-branded credit card – JetPrivilege

Life Rewards credit card offer “Awesome Thursday” bonus points – QNB Group / Innova

Jarvis Return Programme – Turkcell

First Complete Smart Loyalty Integrator App – Yudonpay

Category: Best Loyalty Programme of the Year – Food Retail

Coles booms sales by shrinking the world – Coles Australia / Unga

Emoji Summer – Coop Switzerland / Boost

FUNctionality makes Noelinis a must-have Christmas gift – Coop Switzerland / BrandLoyalty

Eat & Win – Domino’s Turkey / Ketchup

Bunorama Loyalty Programme – Kaufland / Cexpa Promociones

Food Heroes Loyalty Campaign with Goodness Gang – Lidl Ireland / tcc global

PC Optimum – Loblaw

Sapporo’s Yebisu Bar App – Sapporo / Brierley+Partners Japan

Category: Best Loyalty Programme of the Year – Non-Food Retail

Loyalty addressing declining UK high street footfall – Bonmarché / Go Inspire

Keeping Australia in safe hands – Bridgestone / Customology

Disney Micropopz! – Dis-Chem Pharmacy / BrandLoyalty

Giving back real benefits to members – HBF & Friendlies Pharmacy – HBF / Instigo & Tranxactor

Douglas Beauty Card: +24 years of loyalty heritage – Parfumerie Douglas

VIP –focus and executional excellence and “Pets before Profit” – Pets at Home / Go Inspire

Multi-partner loyalty program – Sport&Bonus / Sport Vision

the tarte ❤ rewards experience – Tarte Cosmetics

Category: Best Loyalty Programme of the Year – Travel & Experiences

Integrating loyalty with revenue management doubled Eldo Coaches’ revenues – Eldo Coaches / Ratality

U by Emaar loyalty programme – Emaar / Aimia

The club for best agers – Johannesbad Hotels loyalty club

Seeker – Le Club AccorHotels

NX Rewards: Making shopping more rewarding – National Express / Web Loyalty

Q-Park Rewards app – Q-Park

Endless Earnings – Thomas Cook / Motivforce

Picture your next destination – TravelCo Nordic

Category: Best Use of Mobile Within a Loyalty Strategy

Crack the Egg – GNC Turkcell

BiPBOX – Kibris Mobile Telecommunikayson

Mobile loyalty for a Latvia convenience store – Narvesen/Pins

Mobile game makes Portugese kids break a sweat! – Pinco Doce / BrandLoyalty

Subsquad adds a unique twist to Subway’s Subcard – Subway / Tranxactor
Sun Savers Loyalty Club

Accessible Life programme – Turk Telecom

VeryMe – Vodafone

First complete smart loyalty integrator app – Yudonpay

Category: Best New Loyalty Launch of the Year

C-Store Loyalty Reimagined – 7-Eleven / Brierley & Partners

Digital, data-driven and gamified – Aldi Danmark / Prizebeat

Meera Rewards – Al Meera / Aimia

DreamKeep Rewards – American Family Insurance

British Gas Rewards – British Gas / Mando Connect & Ogilvy

Integrating loyalty with revenue management doubled revenues – Eldo Coaches / Ratality

PC Optimum – Loblaw

NX Rewards: Making shopping more rewarding – National Express / Web Loyalty

Sapporo’s Yebisu Bar App Loyalty Program – Sapporo/Brierley+Partners

Multi-partner loyalty program – Sport&Bonus / Sport Vision

Category: Best Coupon/Voucher based loyalty programme – virtual or paper

Cool down, a forward thinking loyalty campaign – A.T.U. / PAYBACK

Coles booms sales by shrinking the world – Coles Australia / Unga

“Eat and win” – Dominos Turkey / Ketchup

Crack the Egg – GNC Turkcell

Kelloggs Family Rewards – Kelloggs / Brierley+Partners

Tapping into emotions with Disney – Plus / BrandLoyalty

Subsquad adds a unique twist to Subway’s Subcard – Subway / Tranxactor

Experience is Everything, Experience Everything! – The ENTERTAINER

Adding Joy of Coffee to Your Digital Break – Turkcell

Category: Best B2B Loyalty Programme

Spinning to Win – DHL Express / Nectar Business

Faber Castell ADEL loyalty programme for stationers – Faber Castell /Interlink

Know your IBM – IBM / Motivforce

F&P Rewards turns up the heat in loyalty – Primaflow / Stream

Rewarding Loyalty – The ENTERTAINER Business

Aspire Member Programme – Thermo Fisher Scientific

Games have never been so profitable – Vaillant Group / Interlink

Category: Best Corporate Social responsibility (CSR) Initiative Linked to Loyalty

South Africa grows children’s grocery loyalty to a whole new level! – Checkers / UNGA

Corporate Social Responsibility in Loyalty Programme – Interlink

Good for the planet, good for people good for you – Nuon Vattenfall / Doornvogel

Jamie’s Garden Campaign – More than a Loyalty Programme – Pão de Açúcar / BrandLoyalty Brazil

Spielespass Schenk kindern ein Lacheln – REWE / Cartamundi

Points for People – Strategic Caravan

ACCESSIBLE LIFE PROGRAM – Turk Telecom

Now its your time – Turk Telecom

Category: Best Short Term Loyalty Initiative

Happy Any day – Air Miles Canada

Getting the school year off to an A+ start – Air Miles Canada

Cool down, a forward thinking loyalty campaign – A.T.U. / PAYBACK

South Africa grows children’s grocery loyalty to a whole new level! – Checkers / UNGA

Coles booms sales by shrinking the world – Coles Australia / Unga

Emoji Summer at Coop Switzerland – Coop Switzerland / Boost

Dutch grocery retailer brings innovation to the drawing table – Deen Holocards/UNGA

Food Heroes Loyalty Campaign with Goodness Gang – Lidl Ireland / tcc global

Board games campaign – Salling Group / Cartamundi

“Picture your next destination” – TravelCo Nordic

Category: Best Long Term Loyalty Initiative

Loyalty addressing declining UK high street footfall, driving online growth – Bonmarché / Go Inspire

Keeping Australia in safe hands – Bridgestone / Customology

Best customer focussed long term loyalty programme – Dialog Axiata

Kelloggs Family Rewards – Kelloggs / Brierley+Partners

Times+: A customer focused loyalty proposition delivering record growth –
News UK

Good for the planet, good for people good for you – Nuon Vattenfall / Doornvogel

“Programme de Fidelite Noudjoum” Loyalty Program – Ooredoo / Innova

Douglas Beauty Card: +24 years of loyalty heritage – Parfumerie Douglas

VIP – focus and executional excellence and “Pets before Profit” – Pets at Home / Go Inspire

How Renault (NL) effectively strengthens customer relationships – Renault / Touch Incentive Marketing

Shake & Win (Salla Kazan) – Turkcell