Proven over 10 years as the Oscars of Loyalty, reward and recognition platform, the International Loyalty Awards celebrates the world’s most innovative and memorable loyalty initiatives from across six continents. The awards recognise brands that are building lasting and profitable customer relationships and the ability of our industry to show innovation, fresh thinking and creativity. Using technology, customer loyalty initiatives can be exciting, interesting and beneficial to all parties. This much hasn’t changed, but Covid may well have highlighted exactly which companies have done this superbly well, in difficult times. We are also aware that many of you have been working hard revamping, re-imagining and creating new loyalty initiatives ready for the big reopening.
Entry to the awards is open worldwide to any loyalty initiative, project, campaign, or innovation active during the period from 1 January 2020 to 31 December 2021 (two years) that interfaced directly with the customer.
Agencies, service providers and programme managers may assist with the preparation and submission of an entry and may also be mentioned in that entry, but the entry form will need to include the contact details for a senior representative of the customer facing organisation or brand.
The award will be presented to the customer facing organisation. If you have any questions about the entry process, please contact the events team at: info@internationalloyaltyawards.com
For the purposes of choosing the regional winners, the territories are split into the following:
– Western Europe – defined as all countries within the European Union plus Switzerland, Norway, Iceland, Liechtenstein, the UK etc
– Central and Eastern Europe – including Russia and Turkey
– The Middle East – including Iran, Iraq, Israel, Jordan, Saudi Arabia, Syria, Lebanon, the Gulf States and Africa
– Asia – including Australia, New Zealand, the Indian sub-continent and all areas East
– The Americas – including Alaska, Canada and all countries in North, Central and South America and the surrounding islands and territories
Unless otherwise specified, categories must focus on results achieved from existing or new initiatives, programmes, products or services during the period 1 January 2020 to December 2021. For all other categories, reference may be made to historical achievements, but the judges will still be looking for significant developments or additional objectives and results in the period 1 January 2020 to 31 December 2021.
Each category also has its own judging criteria and specific eligibility – please check that your entry complies with these.
Throughout the following individual criteria, the words “loyalty programme” mean initiatives, actions, campaigns or processes designed to promote loyalty within the customer base of an organisation or brand and are not restricted to rewards, points, card, coupon or voucher-based programmes except where specifically stated
All entries must be submitted online by midnight GMT on Monday, February 14, 2022, using the entry form found online at: internationalloyaltyawards.com.
You can upload a maximum of 10mb. If you wish to submit a prepared video, or need more storage space, please provide the link in your written paper and upload your video and content to a suitable website (file exchange, Dropbox, YouTube, Vimeo, WeTransfer, Streamable.com etc).
You may enter more than one project in a single category, but a separate entry form will be needed for each entry.
You may enter more than one category with the same entry.
If you are entering more than one category, you must complete a separate entry form and upload the relevant submission paper each time.
Need Help:
Our awards team is always on hand to help you with any queries you may have regarding the entry process please contact info@internationalloyaltyawards.com