Sponsored by Nayax CoinBridge

Prime Sponsor

The International Loyalty Awards

Entries for 2024 are now Closed

Is 2024 YOUR year?

Proven over 12 years as the “Oscars” of Loyalty, the International Loyalty Awards celebrates the world’s most innovative and memorable loyalty initiatives from across six continents. The awards recognise brands that are building lasting and profitable customer relationships and which show innovation, fresh thinking and creativity. 

Research is showing that today’s customers are paying particular attention to the rewards they earn and which brands are building relationships with them. They are noticing if this is being done in a meaningful way that recognises their loyalty. In an uncertain world, people rely on what is familiar to them and on the small things that brighten their daily lives, so the role of customer loyalty becomes ever more important. For 2024 there is a NEW PUBLIC VOTE which will be very exciting indeed.

With our recently announced exciting partnership with Loyalty Connect Global there is the opportunity to attend this largest gathering of loyalty professional event over two days and the World Trade Centre in Dubai, the International Loyalty Awards prestigious gala dinner will take place on the final night of this event 24 April @ the amazing Fort Island, Madinat Jumeirah Resort, Dubai.

The time is now to get your initiatives recognised

Entry is easy
Select the categories you wish to enter
Collate the required information for your submission
Complete the online Entry Form and upload documents
Pay Entry Fee

Entry Deadline is 1st of February 2024

Who can Enter?

Unless otherwise specified, entry to the awards is open worldwide to any loyalty initiative, project, campaign, or innovation active during the period from January 1, 2023 to December 31, 2023 that interfaced directly with the customer.

Agencies, service providers and programme managers may assist with the preparation and submission of an entry and may also be mentioned in that entry, but the entry form will need to include the contact details for a senior representative of the customer facing organisation or brand.

The award will be presented to the customer facing organisation. If you have any questions about the entry process, please contact the events team at: info@internationalloyaltyawards.com

For the purposes of choosing the regional winners, the territories are split into the following: 

Western Europe – defined as all countries within the European Union plus Switzerland, Norway, Iceland, Liechtenstein, the UK 

Central and Eastern Europe – including Turkey

 The Middle East – including Iraq, Israel, Jordan, Saudi Arabia, Syria, Lebanon, the Gulf States and Africa

 Asia – including Australia, New Zealand, the Indian sub-continent and all areas East 

The Americas – including Alaska, Canada and all countries in North, Central and South America and the surrounding islands and territories



General Entry Criteria

Unless otherwise specified, categories must focus on results achieved from existing or new initiatives, programmes, products or services during the period 1 January 2023 to December 2023. For all other categories, reference may be made to historical achievements, but the judges will still be looking for significant developments or additional objectives and results in the period January 1, 2023 to December 31, 2023

Each category also has its own judging criteria and specific eligibility – please check that your entry complies with these.

Throughout the following individual criteria, the words “loyalty program” mean initiatives, actions, campaigns or processes designed to promote loyalty within the customer base of an organisation or brand and are not restricted to rewards, points, card, coupon or voucher-based programs except where specifically stated

All entries must be submitted online by midnight GMT on Monday, February 1st, 2024, using the entry form found online at: internationalloyaltyawards.com

You can upload a maximum of 10mb. If you wish to submit a prepared video, or need more storage space, please provide the link in your written paper and upload your video and content to a suitable website (file exchange, Dropbox, YouTube, Vimeo, WeTransfer, Streamable.com etc).

You may enter more than one project in a single category, but a separate entry form will be needed for each entry.

You may enter more than one category with the same entry.

If you are entering more than one category, you must complete a separate entry form and upload the relevant submission paper each time.

Entry Fees
  • An entry fee much be paid for each completed entry with the fee of £355 + UK VAT as applicable (total £426).
  • For three or more entries the fee is £290 + UK VAT (total £348) per entry.
  • Entries will not go forward for judging until the organisers are in receipt of the completed entry forms and payment
  • Payment must be made at the time of entry using Stripe (by credit or debit card) 
  • You will be sent a confirmation invoice for your records.

Need Help:

Our awards team is always on hand to help you with any queries you may have regarding the entry process please contact info@internationalloyaltyawards.com