Why loyalty needs a blockchain

Why loyalty needs a blockchain

ByThe Loyalty Awards

EXCLUSIVE INTERVIEW In conversation with Animesh Ghosh, CEO of Kornchain, a blockchain enabled loyalty points exchange network Loyalty Magazine: What is KornChain? Our mission is to build the largest multi-domain, blockchain business network that reduces cost, increases efficiency, improves security and brings an all-round flexibility. KornChain’s LoyalT® is for loyalty marketing industry. LoyalT network protects…

Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories

ByThe Loyalty Awards

Heineken Heineken Biertegoeds (Beer Credits): the bridge from retail to bar Winner of: Best Loyalty Industry Innovation, Best Use of Mobile Within a Loyalty Strategy (including Mobile Wallets), Best Omnichannel Loyalty Initiative, Best Loyalty Initiative of the Year: Western Europe Why we won: Heineken has shown how a company can pull together two distribution channels…

Why we won: P&G Haircare – 2017 Loyalty Magazine Awards winners tell their stories

ByThe Loyalty Awards

P&G Haircare Driving loyalty with deep value discount Winner of Best Coupon/Voucher Based Loyalty Programme – Virtual or Paper Why we won: It is great to see an international FMCG brand addressing loyalty, and this is the best evidence of achievement in this category.

Why we won: Nestlé Hellas – 2017 Loyalty Magazine Awards winners tell their stories

ByThe Loyalty Awards

Nestlé Hellas NestléNoiazomai Winner of Best Loyalty Programme of the Year Why we won: With more than 150,000 registered active members in less than one year from its launch, NestléNoiazomai (NestléCare in Greek) has proved a big success with customers as the first loyalty programme to reward daily spending on all Nestlé Hellas products.

Why we won: Ideal Boilers – Loyalty Magazine Awards 2016 winners tell their stories

ByThe Loyalty Awards

Ideal Boilers Igniting growth in the domestic boiler replacement market Winner of Best Long Term Loyalty Programme & Loyalty Programme of the Year: Western Europe. Why we won: A massive achievement from a company operating in a very traditional sector. Loyalty should have an ROI and this programme does. Ideal was not afraid to move…

Why we won: Dr Max – Loyalty Magazine 2016 winners tell their stories

Why we won: Dr Max – Loyalty Magazine 2016 winners tell their stories

ByThe Loyalty Awards

Dr. Max Becoming the medical hub Winner of Best Use of CRM (Customer Relationship Marketing), Best New Loyalty Programme of the Year, and Loyalty Programme of the Year: Central and Eastern Europe plus Turkey. Why we won: A programme that changes the loyalty proposition by ‘doing the right thing’ for pharmacy patients, at the same…

Why we won: de Bijenkorf – Loyalty Magazine 2016 winners tell their stories

Why we won: de Bijenkorf – Loyalty Magazine 2016 winners tell their stories

ByThe Loyalty Awards

de Bijenkorf A personal welcome by location targeted Apple watch messages Winner of Best Loyalty Industry Innovation and Best Use of Technology Why we won: A simple and effective programme that moved quickly to use the buzz around the Apple Watch and delivered impressive levels of customer engagement. The thousands of customers who come through…

Why we won: Conad – Loyalty Magazine 2016 winners tell their stories

Why we won: Conad – Loyalty Magazine 2016 winners tell their stories

ByThe Loyalty Awards

Conad Scrittori di Classe – Clever Book Collection Winner of Best Loyalty Programme of the Year – Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty Why we won: A great CSR programme that also stands up as a retail loyalty programme. By tackling the problem of a low level of reading…