The Loyalty Awards 2014 ramped up straight away this year with Gabi Kool gaining the coveted personality of the year award.

Gabi is CEO of Coalition Rewards, which runs the Baltic Miles programme which itself gained two awards.

Vodafone Turkey won the special “Loyalty Magazine Award” for their work with Ketchup Agency and Unite.

Other big winners were Home Retail Group Financial services – Argos Card Rewards, which won Best Loyalty Programme of the Year – Financial Services and Best Use of CRM in a loyalty environment and Nectar, which won the Best Card Based Loyalty Programme on its own, and Best Use of Customer Analytics/Data in a Loyalty Programme with Nectar.

Wins of the regional categories for Best Loyalty Programme of the Year were won by MySchoolMyVillageMyPlanet (Middle East and Africa) Nectar (Europe, Middle East and Africa and Baltic Miles for Central & Eastern Europe.

CEO of the Loyalty Awards, Annich McIntosh said: “This was an extremely hard fought competition which presented the judges with some very difficult choices and led to much heated discussion and debate. Those who won tonight really deserved their prizes.”

The sponsors for the Loyalty Awards 2014 were: Aimia (prime sponsor) TCC (diamond sponsor), Reward (platinum sponsor), category sponsors Avios, ICLP, Visa, Comarch and Wi Fi Wireless Social.

A full list of 2014 winners can be viewed by clicking The Loyalty Magazine Winners Edition 2014 above or by going to the Winners 2014 page.