The International Loyalty Awards (formerly the Loyalty Magazine Awards) now in their 12th year celebrate excellence, innovation and best practice in the loyalty industry from across the world. This iconic contest celebrates the loyalty industry’s most exceptional projects on a global scale. Testament to the longevity of the awards, is the high esteem in which they are held across the world and the exceptionally high standards adhered to.

All categories are judged by an influential and respected judging panel, which comprises over 25 loyalty experts working in all markets and sectors. They have a wealth of experience working in loyalty and know what it takes to shine and succeed in our ever changing competitive world. The judging is robust, credible and transparent including shortlisting, pre-scoring and a judging session over three days when the panel discusses each entry in detail to select the winners.

There are a range of categories encompassing the full spectrum of the Loyalty business, which are precise and refreshed annually to ensure they are relevant to what happening in the loyalty sector.  The International Loyalty Awards welcomes entries from organisations or brands which operate in Europe, (Western, Central and Eastern) the Middle East, Africa, India, the whole of Asia, and the Americas – and which interface directly with the customer. All entries will need to be submitted online.

The prestigious International Loyalty Awards black tie dinner and ceremony will take place in Dubai at the fabulous  Fort Island, Madinat Jumeirah Resort, Dubai April 24.

There have been so many occasions when we write about a new programme or loyalty development and I think ‘that is superb. It ought to be recognised’. With the International Loyalty Awards, we have the chance to do just that – wherever in the world the entry originates from.

Annich McIntosh, Editor, Loyalty Magazine and founding director, International Loyalty Awards

Email Annich McIntosh   

Loyalty Magazine is the International Loyalty Awards leading media partner and the world’s best read title reporting on the evolution in customer retention initiatives, loyalty schemes, reward programmes, affinity, customer insight, social media developments and a great deal more.

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