The International Loyalty Awards (formerly the Loyalty Magazine Awards) celebrate excellence, innovation and best practice in the loyalty industry across the whole world. Created by Loyalty Magazine, the Awards have responded to a desire in the loyalty business to celebrate the achievements of those companies and organisations excelling and achieving the extraordinary.

There are a range of categories encompassing the full spectrum of the Loyalty business, which are precise and refreshed annually to ensure their importance. The International Loyalty Awards welcomes entries from organisations or brands which operate in Europe, (Western, Central and Eastern) the Middle East, Africa, India, the whole of Asia, and the Americas – and which interface directly with the customer. All entries will need to be submitted online.

The worthy winners in each category are selected by a judging panel of independent industry experts. The rigorous entry and judging process then culminate in a spectacular evening of celebrations and networking with senior and key players from the loyalty business across the world in attendance. The prestigious International Loyalty Awards black tie dinner and ceremony will take place in an iconic venue overlooking the Thames on Tuesday, June 14th. In 2021, we very successfully moved the event online – watch the video on the home page. In the event of Covid restrictions this will again happen in 2022. In either case, the awards ceremony will be recorded and available to watch online.

There have been so many occasions when we write about a new programme or loyalty development and I think ‘that is superb. It ought to be recognised’. With the International Loyalty Awards, we have the chance to do just that – wherever in the world the entry originates from.

Annich McIntosh, Editor, Loyalty Magazine and founding director, International Loyalty Awards

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