Sponsored by Nayax CoinBridge

Prime Sponsor

Why we won: Ideal Boilers – Loyalty Magazine Awards 2016 winners tell their stories

Ideal Boilers

Igniting growth in the domestic boiler replacement market

Winner of Best Long Term Loyalty Programme & Loyalty Programme of the Year: Western Europe.

Why we won: A massive achievement from a company operating in a very traditional sector. Loyalty should have an ROI and this programme does. Ideal was not afraid to move a successful scheme forward and benefited hugely from the results.

The installer is the main decision maker in terms of the boiler product and brand that they choose to buy from plumbing merchants, and in a highly competitive market gaining long-term loyalty is key to success.ideal-boilers-copy-2

To achieve this loyalty Ideal Boilers launched the Installer Connect rewards scheme for domestic boiler installers in 2009. In February 2014 it sought to revitalise the scheme with an ambitious re-launch putting member engagement at its core.

The re-launch featured a raft of enhanced member benefits, and has produced outstanding results including a fourfold increase in member activation, doubled total membership, and 350% growth in sales volume.

The added benefits included automatic boiler warranty registration, opt-in for automated service reminders, and free access to an online marketing toolbox to create co-branded marketing and advertising materials.

Initially the focus was on activating the 75% of existing members who were not currently using the scheme. Later emphasis shifted towards new member recruitment. Using the dedicated database developed for the website, members receive automated email reminders and offers relevant to their activity status and other criteria.

Ideal Boilers says the scheme has achieved greater brand loyalty and helped to increase its share of the boiler replacement sector from 6% to 28%, making it the market leader.

A2 x3 posters AW.indd

Installers have benefitted from the convenience and time saving the programme provides through automated processes. The scheme has eliminated additional costs, such as a £2.64 Gas Safe registration fee and charges for administration time. It has also generated additional customer enquiries for installers via their free online web profile on the Ideal Boilers website.

Installer Connect allows installers to use innovative tools such as in-app barcode scanning for boiler registration, service reminders, fault-finding tools and an ErP (Energy Related Products) Calculator.

Ideal Boilers worked with co-ordinating agency Rare Creative Group on this initiative.


Related Posts


International Loyalty Awards Winners Announced in Dubai

On Wednesday the 24th April we celebrated the very best of the world’s loyalty initiatives.  We are thrilled to extend our warmest congratulations to all our Finalists and of course our winners for reaching the prestigious status of ‘Winners’ of the 2024 International Loyalty Awards. This awards program has emerged as more than just symbols of

Read More »
International Loyalty Awards 2024

30 Under 40

Hollie Clarke, Product Marketing Manager | Programme Lead, Creators -YouTube Ali Khalid Bin Zayed Al Falasi, Senior Manager Corporate Loyalty, Emirates General Petroleum Brigitte Barron, Director of Global CRM & Customer Growth. e.l.f. Beauty Carla Cloete, Senior Data Analyst – Old Mutual Reward Charlotte Osborne, Marketing Manager – JTI (Japanese Tobacco International) Ilana Leykekhman, Director,

Read More »

2024 Finalists Announced

The international Loyalty Awards have emerged as more than just symbols of recognition – they represent a tangible acknowledgment of hard work, innovation, and dedication across the globe.  As the loyalty industry continue to evolve, the pursuit of industry recognition remains a driving force behind progress and excellence.

Read More »

Prime Sponsor

Platinum+ Sponsor

Diamond Sponsor

Category Sponsor

Hospitality Sponsor

Category Sponsor

Category Sponsor

Download the International Loyalty Awards 2024 Call For Entries

Download the International Loyalty Awards Winners Edition

Our Media Partners

Loyalty Magazine

Read the latest edition of Loyalty Magazine Online.