Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories

Heineken Heineken Biertegoeds (Beer Credits): the bridge from retail to bar Winner of: Best Loyalty Industry Innovation, Best Use of Mobile Within a Loyalty Strategy (including Mobile Wallets), Best Omnichannel Loyalty Initiative, Best Loyalty Initiative of the Year: Western Europe Why we won: Heineken has shown how a company can pull together two distribution channels…

Why we won: P&G Haircare – 2017 Loyalty Magazine Awards winners tell their stories

P&G Haircare Driving loyalty with deep value discount Winner of Best Coupon/Voucher Based Loyalty Programme – Virtual or Paper Why we won: It is great to see an international FMCG brand addressing loyalty, and this is the best evidence of achievement in this category.

Why we won: Nestlé Hellas – 2017 Loyalty Magazine Awards winners tell their stories

Nestlé Hellas NestléNoiazomai Winner of Best Loyalty Programme of the Year Why we won: With more than 150,000 registered active members in less than one year from its launch, NestléNoiazomai (NestléCare in Greek) has proved a big success with customers as the first loyalty programme to reward daily spending on all Nestlé Hellas products.