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2017 Call for entries – countdown begins

Welcoming India!

The Loyalty Magazine Awards 2017 will be welcoming India when the Call for Entries is launched in October.

For the first time, we will be encouraging entries from any company operating in India, or based in India that is providing loyalty services in other markets.

We have made a few other changes including an amendment to the boundaries to make them fairer. Look out for the Call for Entries in October, when all will be revealed.

What stays the same is our goal of celebrating excellence in loyalty wherever it is being achieved and celebrating with a massive party!

Don’t miss the official launch of the Call for Entries 2017 in early October. Not sure if you are on the mailing list? Contact info@theloyaltymagazineawards.com and we will check you are a recipient.

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Changing the Loyalty Paradigm

The popularity of loyalty programs is fueled by the idea that a customer will get something they value in return for their engagement with the brand. Redemption must therefore be relevant, straightforward, and accessible. Yet, consider the following: an estimated 85 percent of loyalty points are left unredeemed. 

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