The Loyalty Awards 2014 Winners
Best Loyalty Programme of the Year- Financial Services
Home Retail Group Financial Services – Argos Card Rewards- Getting Personal
Best Loyalty Programme of the Year- Mobile
Winner: Azbuka Vkusa (Russia) – BrandLoyalty’s mobile app Bright Stamps boosts first nationwide loyalty programme
High Commendation: Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share
Best Loyalty Programme of the Year- Retail (Food)
Winner: Woolworths (South Africa) – WRewards – Membership makes a difference
High Commendation: Booths – Booths Card Exceeds Both Customers’ & Booths’ Expectations
Best Loyalty Programme of the Year- Retail (Non Food)
Winner: Pets at Home – The Pets at Home VIP Loyalty Scheme
Best Loyalty Programme of the Year- Entertainment
Winner: Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game
Best Loyalty Programme of the Year- Travel
Winner: Avios Group (AGL) Limited – The Avios Currency
High Commendation: Heathrow Airport – Heathrow Rewards – new way of rewarding travellers at the airport
Best New Loyalty Programme of the Year
Winner: Booths – Booths Card Exceeds Both Customers’ & Booths’ Expectations
High Commendation: Turkcell (Turkey) – Retirees Club
Best Use of CRM in a Loyalty Environment
Winner: Home Retail Group Financial Services – Argos Card Rewards- Getting Personal
Best Use of Customer Analytics/Data in a Loyalty Programme
Winner: Sainsbury’s and Nectar – Offer Engine- Personalised, relevant approach to targeting shoppers
High Commendation: Royal Bank of Scotland Group – Utilising/analysing customer data to deliver positive ROI and customer loyalty
Best Use of Communication in a Loyalty Programme
Winner: Abbott Turkey – Life is a Valuable Club
Best Use of Social Media to Enhance Loyalty
Winner: ASOS – Access All ASOS: The ASOS advocacy programme
Best Loyalty Programme Marketing Campaign of the Year
Winner: Baltic Miles – Address update campaign by using Google StreetView
High Commendation: MySchool MyVillage MyPlanet (South Africa) – Swipe for Africa
Best CSR Initiative Linked to Loyalty
Winner: MySchool MyVillage MyPlanet (South Africa) – Swipe for Africa”
Best Card Based Loyalty Programme
Winner: Nectar – The UK’s most popular loyalty programme
High Commendation: Whitbread Plc – Brewers Fayre Bonus Club
Best Coupon or Voucher Based Loyalty Programme
Winner: MultiPlusCard (Croatia) – Croatia’s leading coalition loyalty programme
Best Loyalty Industry Innovation
Winner: Baltic Miles – Burn the Miles
Best B2B Loyalty Programme
Winner: Advice Group (Italy) – Tre Marie Multichannel Loyalty Programme
Best Short Term Loyalty Programme
Winner: Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share
Best Use of Technology in a Loyalty Programme
Winner: Alpha Bank (Greece) – Alpha Bank Loyalty Platform- delivering maximum loyalty
High Commendation: Vodafone Turkey – Vodafone Avantaj Cepte Mobile Loyalty Platform
The Loyalty Magazine Award
Winner: Vodafone Turkey with Ketchup Agency and Unite
Best Loyalty Programme of the Year- Middle East and Africa
Winner: MYSCHOOL MYVILLAGE MYPLANET
Best Loyalty Programme of the Year- European Union & Turkey
Winner: NECTAR
Best Loyalty Programme of the Year- Central & Eastern Europe
Winner: BALTIC MILES
Industry Personality of the Year
Gabi Kool of Coalition Rewards
