The Loyalty Awards 2014 Winners

Best Loyalty Programme of the Year- Financial Services

Home Retail Group Financial Services – Argos Card Rewards- Getting Personal

 

Best Loyalty Programme of the Year- Mobile

Winner: Azbuka Vkusa (Russia) – BrandLoyalty’s mobile app Bright Stamps boosts first nationwide loyalty programme

High Commendation: Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share

 

Best Loyalty Programme of the Year- Retail (Food)

Winner: Woolworths (South Africa) – WRewards – Membership makes a difference

High Commendation: Booths – Booths Card Exceeds Both Customers’ & Booths’ Expectations

 

Best Loyalty Programme of the Year- Retail (Non Food)

Winner: Pets at Home – The Pets at Home VIP Loyalty Scheme

 

Best Loyalty Programme of the Year- Entertainment

Winner: Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

Best Loyalty Programme of the Year- Travel

Winner: Avios Group (AGL) Limited – The Avios Currency

High Commendation: Heathrow Airport – Heathrow Rewards – new way of rewarding travellers at the airport

 

Best New Loyalty Programme of the Year

Winner: Booths – Booths Card Exceeds Both Customers’ & Booths’ Expectations

High Commendation: Turkcell (Turkey) – Retirees Club

 

Best Use of CRM in a Loyalty Environment

Winner: Home Retail Group Financial Services – Argos Card Rewards- Getting Personal

 

Best Use of Customer Analytics/Data in a Loyalty Programme

Winner: Sainsbury’s and Nectar – Offer Engine- Personalised, relevant approach to targeting shoppers

High Commendation: Royal Bank of Scotland Group – Utilising/analysing customer data to deliver positive ROI and customer loyalty

 

Best Use of Communication in a Loyalty Programme

Winner: Abbott Turkey – Life is a Valuable Club

 

Best Use of Social Media to Enhance Loyalty

Winner: ASOS – Access All ASOS: The ASOS advocacy programme

 

Best Loyalty Programme Marketing Campaign of the Year

Winner: Baltic Miles – Address update campaign by using Google StreetView

High Commendation: MySchool MyVillage MyPlanet (South Africa) – Swipe for Africa

 

Best CSR Initiative Linked to Loyalty

Winner: MySchool MyVillage MyPlanet (South Africa) – Swipe for Africa”

 

Best Card Based Loyalty Programme

Winner: Nectar – The UK’s most popular loyalty programme

High Commendation: Whitbread Plc – Brewers Fayre Bonus Club

 

Best Coupon or Voucher Based Loyalty Programme

Winner: MultiPlusCard (Croatia) – Croatia’s leading coalition loyalty programme

 

Best Loyalty Industry Innovation

Winner: Baltic Miles – Burn the Miles

 

Best B2B Loyalty Programme

Winner: Advice Group (Italy) – Tre Marie Multichannel Loyalty Programme

 

Best Short Term Loyalty Programme

Winner: Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share

 

Best Use of Technology in a Loyalty Programme

Winner: Alpha Bank (Greece) – Alpha Bank Loyalty Platform- delivering maximum loyalty

High Commendation: Vodafone Turkey – Vodafone Avantaj Cepte Mobile Loyalty Platform

The Loyalty Magazine Award

Winner: Vodafone Turkey with Ketchup Agency and Unite

Best Loyalty Programme of the Year- Middle East and Africa

Winner: MYSCHOOL MYVILLAGE MYPLANET

 

Best Loyalty Programme of the Year- European Union & Turkey

Winner: NECTAR

 

Best Loyalty Programme of the Year- Central & Eastern Europe

Winner: BALTIC MILES

 

Industry Personality of the Year

Gabi Kool of Coalition Rewards